More recently, Babin, Darden and Griffin (1994) suggested that consumers evaluation of a shopping experience could be assessed on two important dimensions: hedonic and utilitarian values. As for the shopping experience, Tauber (1972) and Holbrook and Hirschman (1982) were among the firsts to suggest that consumers shopping motivations were not essentially instrumental such as purchasing a specific product but that they could also be related to affective goals. It is suggested that the flow construct is comprised of the following four dimensions: concentration, control, challenge, and enjoyment dimensions (Csikszentmihalyi, 1975 Ghani and Desphande, 1994 Webster, Trevino and Ryan, 1993). Introduced by Csikszentmihalyi (1975), the state of flow is defined as "as the state in which people are so intensely involved in an activity that nothing else seems to matter, the experience itself is so enjoyable that people will do it even at a great cost, for the sheer sake of doing it" (Csikszentmihalyi, 1990). In this study, we examine in an online goal-oriented shopping task how the flow influences consumers hedonic and utilitarian online shopping experience evaluations. So far, the flow construct has been applied to Internet navigation in general. Novak, Hoffman and Yung (2000) argue that "online shopping and task-oriented activities involving products search do not yet offer the requisite levels of challenge and arousal, nor do they induce the sense of telepresence and time distortion necessary to create a truly compelling online customer experience". The flow construct has been proposed to measure consumers online experiences (Hoffman and Novak, 1996). The objective of this study is to examine if the flow construct influences the hedonic and the utilitarian values of consumers online shopping experiences. THE INFLUENCE OF FLOW ON HEDONIC AND UTILITARIAN SHOPPING VALUES Broniarczyk and Kent Nakamoto, Valdosta, GA : Association for Consumer Research, Pages: 483-484.Īdvances in Consumer Research VolPages 483-484 Sylvain Senecal, Jamel-Edine Gharbi, and Jacques Nantel (2002) ,"The Influence of Flow on Hedonic and Utilitarian Shopping Values", in NA - Advances in Consumer Research Volume 29, eds. Novak, Hoffman and Yung (2000) argue that Aonline shopping and task-oriented activities involving products search do not yet offer the requisite levels of challenge and arousal, nor do they induce the sense of telepresence and time distortion necessary to create a truly compelling online customer So far, the flow construct has been applied to Internet navigation in general.
This study shows that, in order to make the model of residential choice work in this situation, a better specified income specification needs to be formulated, which allows individuals to differ based on region of residence.EXTENDED ABSTRACT - The objective of this study is to examine if the flow construct influences the hedonic and the utilitarian values of consumers online shopping experiences. It is concluded that this model of discrete choice needs some major adjustments before it can be properly applied on to the housing market in the Netherlands. This study evaluates whether this innovative model can contribute to the research. These are used as inputs to calculate the effect of earthquake risk on the utility valuation of a region.
Using individual-specific data provided by Statistics Netherlands, this research estimates house amenity valuations, income parameters and measurements for migration costs.
This study goes beyond the traditional wage-hedonic models by attempting to incorporate the psychological costs of migration into a discrete choice model to value the disamenity of future earthquake risk for residents in the northern part of the Netherlands, as perceived in 2012-2018. This paper is an attempt to estimate the willingness to pay for earthquake reduction in and around the province of Groningen (2012-2018), whilst using a discrete choice model to incorporate psychological costs.
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